VIP e-commerce platform for limited-edition celebrity product drops.
Client
Grapestars
Industry
E-Commerce Retail
Size
Startup
Challenge
• Scale the Mobile app throughout the US and the whole of Europe. • High percentage of cart abandonment due to slow checkout. • Missed sales during peak celebrity drops. • Weak mobile presence, alienating Gen-Z fans.
solution
VIP Drop Commerce Mobile AppWe built a mobile-first platform to drive urgency and exclusivity:
• Gamified Shopping Experience: ◦ Countdown timers, celebrity video previews, and “early access” loyalty tiers. ◦ One-tap checkout via Apple Pay/Google Pay.
• Real-Time Inventory Sync: ◦ Realtime DB updated stock levels during high-traffic drops. ◦ Push notifications alerted fans before sold-out items restocked.
1. Research & Ideation: • Surveyed fans to prioritize features (e.g., push alerts, exclusive drops). • Benchmarked against StockX and Shopify for UX best practices.
2. Design & Prototyping: • Created prototypes with celebrity-branded UI themes. • Streamlined checkout.
3. Development & Testing: • Built iOS/Android app with React Native for feature parity. • Stress-tested with users during simulated drops.
4. Launch & Growth: • Soft-launched campaigns with celebs merch drop. • Used Analytics to refine in-app notifications and engaging features.
result
• Processed Millions (EUR) in sales during the first celebrity drop. • Reduced cart abandonment.
• Fans engaged more via push alerts for “secret” restocks. • Celebrity partners reported higher satisfaction with branded loyalty tiers. • Scaled A-list partnerships.
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