Creator-centric e-commerce platform for global media brands and influencers.
Client
Off-Script
Industry
Marketplace & E-commerce Retail
Size
Startup
Challenge
Off-Script’s platform struggled to: • Track cross-border purchases across Shopify, WooCommerce, Etsy, etc, leading to revenue leakage. • Manage creator fees in currencies in Europe, causing payout delays and accounting errors. • Scale creators due to flaws and reconciliation workflows.
solution
Unified Creator Commerce Hub/API. We engineered a platform that automates fee tracking, multi-currency payouts, and marketplace integrations: • Smart Purchase Tagging: ◦ Analyzing transaction metadata (SKUs, IP addresses) to auto-tag purchases to creators/campaigns. ◦ Integrated with Shopify/WooCommerce APIs for real-time data sync. • Multi-Currency Engine: ◦ Dynamically converted fees to creators’ preferred currencies (EUR to all currencies on east Europe) using real-time forex APIs. ◦ Automated tax compliance (VAT, GST) for 15 countries. • Real-Time Analytics: ◦ Dashboards displayed earnings, chargebacks, and campaign ROI for creators and brands. ◦ Alerts flagged suspicious transactions (e.g., fraud, chargeback risks).
PROCESS
1. Discovery & Research: • Audited transactions to identify leakage patterns. • Mapped pain points for creators.
2. Design & Prototyping: • Built a prototype for the creator dashboard, emphasizing fee transparency. • Designed services for tagging system accuracy in user testing.
3. Development & Integration: • Developed APIs to unify Shopify/WooCommerce/Etsy etc. • Trained models to auto-tag purchases by campaign hashtags/IP geolocation.
4. Launch & Optimization: • Onboarded beta creators, iterating based on feedback. • Optimized BigQuery pipelines to handle milions monthly transactions.
result
• Creators gained real-time visibility into global earnings. • Enabled partnerships with new marketplaces. • Improved trust with automated tax compliance. • Scaled to support morecreators without added operational costs.
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